Behind the scenes: our annual iPhone launch day stunt

t’s the biggest day in the Mous calendar – and a very important date for early adopters and tech enthusiasts the world over. Yep, the iPhone 15 launched in-store on Friday 22nd September and team Mous were outside the Apple Store on London’s Brompton Road first thing that morning to collect the new devices and, of course, launch them into the air in our iPhone 15 cases!

Once the new iPhones were secured and tested against the concrete streets of Brompton Road, the team headed to Drift Limits, a motorsports academy and racetrack on the outskirts of North London.

Previously, we’ve dropped iPhones in Mous cases from hot air balloons, while bungee jumping or from a 100 mph zipline. This year, we set ourselves a new challenge: to put our cases to the test using an authentic Jordan EJ12 F1 car, the same F1 car that was once piloted by esteemed F1 driver Takuma Sato and bears the personal signature of the renowned Eddie Jordan.